THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT
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THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT
Herath, B.M.L.S.
;
Herath, D.
;
Jayasekera, A.
URI:
http://repository.rjt.ac.lk/handle/123456789/5240
Date:
2022-10-06
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1st International Research Symposium on Management (IRSM) - 2022
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