THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT

dc.contributor.author	Herath, B.M.L.S.
dc.contributor.author	Herath, D.
dc.contributor.author	Jayasekera, A.
dc.date.accessioned	2022-11-02T04:10:36Z
dc.date.available	2022-11-02T04:10:36Z
dc.date.issued	2022-10-06
dc.identifier.citation	1st International Research Symposium on Management - 2022	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5240
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies, Rajarata University of Sri Lanka	en_US
dc.subject	Buying behaviour	en_US
dc.subject	celebrity influencers	en_US
dc.subject	mobile phone industry	en_US
dc.subject	Z-generation	en_US
dc.title	THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT	en_US
dc.type	Article	en_US