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Browsing RUSL Research Symposiums by Subject "social media advertising"

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THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOR: WITH A SPECIAL REFERENCE TO APPAREL PURCHASING BEHAVIOR OF YOUTH IN NORTH CENTRAL PROVINCE

Edirisingha, E.D.H.T.; Gunathunga, G.S.R. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE INTENTION: THE CASE OF THE SMARTPHONE MARKET IN ANURADHAPURA DISTRICT OF SRI LANKA

Herath, H.M.K.D.K.; Hendeniya, H.M.U.S. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)

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