IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE INTENTION: THE CASE OF THE SMARTPHONE MARKET IN ANURADHAPURA DISTRICT OF SRI LANKA
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IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE INTENTION: THE CASE OF THE SMARTPHONE MARKET IN ANURADHAPURA DISTRICT OF SRI LANKA
Herath, H.M.K.D.K.
;
Hendeniya, H.M.U.S.
URI:
http://repository.rjt.ac.lk/handle/123456789/5275
Date:
2022-10-06
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1st International Research Symposium on Management (IRSM) - 2022
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