IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE INTENTION: THE CASE OF THE SMARTPHONE MARKET IN ANURADHAPURA DISTRICT OF SRI LANKA

dc.contributor.author	Herath, H.M.K.D.K.
dc.contributor.author	Hendeniya, H.M.U.S.
dc.date.accessioned	2022-11-03T04:14:51Z
dc.date.available	2022-11-03T04:14:51Z
dc.date.issued	2022-10-06
dc.identifier.citation	1st International Research Symposium on Management - 2022	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5275
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies, Rajarata University of Sri Lanka	en_US
dc.subject	Purchase intention	en_US
dc.subject	smartphone	en_US
dc.subject	social media advertising	en_US
dc.title	IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER PURCHASE INTENTION: THE CASE OF THE SMARTPHONE MARKET IN ANURADHAPURA DISTRICT OF SRI LANKA	en_US
dc.type	Article	en_US