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THE IMPACT OF ELECTRONIC WORD OF MOUTH ON TOURISTS’ PURCHASE INTENTION: SPECIAL REFERENCE TO GENERATION Z TOURISTS IN SRI LANKA

Samarajeewa, R.D.S.; Jayasinghe, J.A.P.M.; Samarathunga, W.H.M.S. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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