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THE IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO THE YOUNG CONSUMERS OF INSTANT NOODLES PRODUCTS IN KANDY DISTRICT IN SRI LANKA.

Madushan, G.G.L.; Shehani, W.D.; Dilrukshi, K.G.M.I. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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