International Research Symposiums: Recent submissions

Now showing items 61-80 of 1278

DRIVERS OF REVERSE LOGISTICS AND CAPABILITIES ON OPERATIONAL PERFORMANCE: WITH SPECIAL REFERENCE TO PHARMACEUTICAL INDUSTRY

Pananwala, P.A.S.P.; Galahitiyawe, N.W.; Chamara, D.D.I.; Abeywardhana, H.M.D.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Reverse logistics has seen rapid growth owing to an increase in production and consumption activities. This practice plays a crucial role, particularly when products remain on the market beyond their expiration date, which ...
FACTORS INFLUENCING ON SUPPLY CHAIN RESPONSIVENESS IN CLASSIFIED TOURIST HOTELS IN SRI LANKA (WITH SPECIAL REFERENCE TO CENTRAL PROVINCE)

Weerasinghe, W.M.P.D.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The hospitality industry in Sri Lanka has had a significant impact on the country's economy for decades. Enhancing supply chain-related factors enables better customer service and cost efficiency and improves overall ...
THE IMPACT OF SUPPLIER RELATIONSHIP MANAGEMENT PRACTICES ON SUPPLY CHAIN PERFORMANCE IN APPAREL SECTOR IN SRI LANKA (WITH SPECIAL REFERENCE TO WESTERN PROVINCE)

Welagedara, W.A.A.; Jayawardane, S.M.D.N. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The apparel industry in Sri Lanka is crucial for export and employment. Effective supply chain operations, particularly through Supplier Relationship Management (SRM), are crucial to competitiveness. This study examines ...
THE EFFECT OF NUTRITIONAL KNOWLEDGE ON CONSUMER EATING MOTIVATION AND THE MEDIATING EFFECT OF INTENTION TO DISCARD FAST FOODS: WITH SPECIAL REFERENCE TO FAST FOOD CONSUMERS IN COLOMBO DISTRICT IN SRI LANKA

Kaluwila, W.P.S.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study investigates the impact of nutritional knowledge on consumer eating motivation in the fast food industry, with a focus on the mediating role of the intention to discard fast foods. Despite growing awareness of ...
IMPACT OF WARNING LABELS IN TOBACCO INDUSTRY ON CONSUMERS’ PURCHASE INTENTION (WITH SPECIAL REFERENCE TO GAMPAHA DISTRICT OF SRI LANKA)

Premalal, P. G. D. S.; Chathurika, D.M.D. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The tobacco industry has faced increasing regulatory pressure to incorporate warning labels into cigarette packaging to reduce smoking rates and promote public health. This study examined the impact of warning labels on ...
THE INFLUENCE OF B2CE-COMMERCE WEBSITE QUALITY ON CUSTOMER SATISFACTION WITH MEDIATING EFFECT ON PERCEIVED PLAYFULNESS SPECIAL REFERENCE TO THE MILLENNIALS GENERATION IN COLOMBO DISTRICT, SRI LANKA.

Lakmali, G.G.S.S.; Kularathne, Y.A.N.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Understanding the factors driving customer satisfaction in the rapidly evolving e-commerce field is crucial for the success and competitiveness of online platforms. This study investigates the influence of key website ...
THE IMPACT OF CUSTOMER PERCEPTION OF SPONSORSHIP ON SPONSORSHIP RESPONSE WITH THE MEDIATION ROLE OF BRAND ATTITUDE: SPECIAL REFERENCE TO SRI LANKAN TELECOMMUNICATION INDUSTRY FOR SPORT SPONSORSHIP

Thaksala, W.P.K.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The Sri Lankan telecommunications industry plays a significant role in sports sponsorships. With the growing competition in Sri Lanka, telecommunications companies are increasingly engaging in sponsorships to enhance brand ...
SUPERMARKET SERVICE QUALITY AND ITS IMPACT ON CUSTOMER LOYALTY: A STUDY IN THE BADULLA DISTRICT

Subasingha, S.S.N.A.; Pushpakumara, W.M.P.G.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

In recent years, global concerns regarding the retail industry have increased, with researchers primarily focusing on supermarkets. This study seeks to determine whether service quality is the reason why many consumers ...
THE IMPACT OF SPOKESMAN CREDIBILITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF HERD BEHAVIOUR IN THE BEAUTY CARE INDUSTRY OF WESTERN PROVINCE, SRI LANKA

Wilwaraarachchi, S.P.; Madushanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The Western Province of Sri Lanka has a highly competitive beauty care sector, where trends and influencer-driven marketing constantly change customer preferences. Within this context, spokesperson credibility and herd ...
DETERMINANTS OF INSTAGRAM INFLUENCERS' IMPACT ON YOUTH'S BRAND ENGAGEMENT: SPECIAL REFERENCE TO CLOTHING BRANDS IN WESTERN PROVINCE

Thathsarani, W.M.R.; Udurawana, Y.M.W.G.P.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

In the digital age, Instagram has emerged as a powerful platform for influencer marketing, particularly among young people. This study investigates the determinants of Instagram influencers' impact on brand engagement ...
IMPACT OF SOCIAL MEDIA BRAND ENGAGEMENT ON DESTINATION BRAND VALUE CO-CREATION AND THE MEDIATING ROLE OF DESTINATION BRAND PATRIOTISM: LOCAL RESIDENTS’ PERSPECTIVE IN THE TOURISM INDUSTRY IN SOUTHERN PROVINCE IN SRI LANKA

Jayaweera, W.M.A.M.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study aims to explore the impact of social media brand engagement on destination brand value co-creation, while considering destination brand patriotism as a mediating variable from the local residents' perspective ...
IMPACT OF AGILE MARKETING ON BRAND ATTACHMENT WITH THE MEDIATING ROLE OF BRAND TRUST WITH SPECIAL REFERENCE TO THE COSMETIC INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA

Wasana, K.M.L.K.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Agile marketing is essential for brands to navigate the rapidly changing consumer landscapes. Despite the growing recognition of agile marketing, its specific effects on brand attachment within the cosmetic sector remain ...
IMPACT OF STEALTH MARKETING ON CUSTOMER ENGAGEMENT AND THE MEDIATING ROLE OF WORD OF MOUTH: WITH SPECIAL REFERENCE TO THE FOOD AND BEVERAGES INDUSTRY IN WESTERN PROVINCE, SRI LANKA.

Thushan, M.D.R.; Madhusanka, J.D.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study investigates the impact of Stealth Marketing (SM) on Customer Engagement (CE) in the Food and Beverage Industry in the Western Province of Sri Lanka, focusing on the mediating role of Word of Mouth (WOM). The ...
BUILDING BRAND TRUST AND SUSTAINABILITY OF MSMES THROUGH STORY TELLING: STRATEGIES FOR MARKETING ECO-FRIENDLY PRODUCTS

Jegashini, K.; Shivany, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

In a competitive market for eco-friendly products, MSMEs need effective marketing strategies to build brand trust and sustainability. Research shows that consumers increasingly prioritize sustainability in their purchasing ...
THE IMPACT OF UNETHICAL ADVERTISING ON CUSTOMER LOYALTY WITH THE MEDIATING EFFECT OF CONSUMER TRUST: WITH SPECIAL REFERENCE TO SKIN CARE INDUSTRY IN CENTRAL PROVINCE, SRI LANKA.

Dissanayaka, D.M.T.S.B.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study explores the impact of unethical advertising on customer loyalty, with an emphasis on the mediating effect of consumer trust in the skincare industry in the Central Province of Sri Lanka. Unethical advertising ...
THE IMPACT OF PERCEIVED CREDIBILITY OF INSTAGRAM USER GENERATED CONTENTS TOWARDS PURCHASE INTENTION WITH THE MEDIATING ROLE OF CUSTOMER ATTITUDE: SPECIAL REFERENCE TO COSMETIC INDUSTRY IN WESTERN PROVINCE OF SRI LANKA

Jayasinghe, W.D.H.N.; Hendeniya, H.M.U.S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The cosmetic industry is a versatile and rapidly growing sector that encompasses the creation, manufacturing, advertisement, and sale of cosmetic products. Therefore, it can be concluded that the cosmetic industry is ...
FACTORS INFLUENCING CUSTOMER SATISFACTION IN THE FAST-FOOD INDUSTRY: A STUDY FROM WESTERN PROVINCE, SRI LANKA

Rathnayake, S.; Suraweera, S.M.B.L. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The fast-food industry significantly influences food choices driven by busy lifestyles and demand for convenience. Existing research predominantly focuses on customer satisfaction in fine- and casual-dining settings, ...
THE IMPACT OF OMNICHANNEL RETAILING ON CONSUMER DWELL TIME WITH SPECIAL REFERENCE TO THE FASHION INDUSTRY IN WESTERN PROVINCE, SRI LANKA.

Madhushani, B.W.S.; Chathurika, D.M.D. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The omni-channel approach is a novel strategy that aims to deliver seamless experience to customers across both online and physical channels. In omnichannel retailing, all customer touchpoints are integrated to ensure ...
PRACTICAL EXECUTION OF DIGITAL MARKETING FOR NATURAL BEAUTY: UNIVERSITY-COMMUNITY DEVELOPMENT PARTICIPATORY ACTION RESEARCH

Sriragabairavi, T.; Karunarathne, U.G.D.G.; Bandara, U.G.S.N.; Prabhath, W.S.; Devindika, W.P.G.V.; Waththegedara, W.G.I.H.; Thiluxkanth, T.; Poulsiyam, T.; Linojan, U.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study explores the digital marketing involvement of micro, small, and medium-sized enterprises (MSMEs) in Sri Lanka, focusing on Kurunagala that specializes in natural beauty products. This research provides a ...
EXPLORING THE PATH TO DIGITAL MARKETING IN MSMES: UNIVERSITY COMMUNITY DEVELOPMENT PARTICIPATORY ACTION RESEARCH

Erandathi, W.M.S.; Wijerathna, W.M.I.W.; Piyumal, W.N.; Wijekoon, W.M.U.D.; Wijewardhana, W.A.C.H.; Perera, M.S.P.; Sumalini, N.; Bandara, A.H.M.R.M.; Dilogini, S. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study assesses the traditional marketing strategies used by Micro, Small, and Medium Enterprises (MSMEs) in Sri Lanka, focusing specifically on T.D.V. Tailoring in Jaffna and exploring proactive involvement in digital ...

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