ICT-Enabled Interventions for Improving Agricultural Decision-Making and Market Access among Smallholder Farmers in Developing Regions

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dc.contributor.author Prasadhi, P.K.S.
dc.contributor.author Wijewickrama, M.S.
dc.contributor.author Wickramasinghe, W.A.R.K.
dc.contributor.author Shalma, M.N.F.
dc.contributor.author Mendis, N.U.V.
dc.contributor.author Mapitigama, M.I.I.
dc.contributor.author Sewwandi, H.R.S.
dc.contributor.author Ranasinghe, C.S.
dc.date.accessioned 2026-01-30T10:35:21Z
dc.date.available 2026-01-30T10:35:21Z
dc.date.issued 2025-11-27
dc.identifier.citation 4th International Research Symposium on Management IRSM (2025) en_US
dc.identifier.issn 2651-0006
dc.identifier.uri http://repository.rjt.ac.lk/handle/123456789/8156
dc.description.abstract Agriculture remains central to the socio-economic development of many developing countries. Smallholder farmers play a pivotal role here, but are facing systemic challenges such as unpredictable weather, limited access to market and agronomic information, pest and disease outbreaks, poor infrastructure, and low levels of literacy. This study proposes and evaluates an integrated web-based platform to address these barriers and strengthen agricultural decision-making and resilience. Using a mixed-methods research design, data were collected through field interviews, focus groups, and pilot testing conducted over one month with 10 farmers from selected rural communities. The platform integrates satellite-based weather alerts, AI driven pest diagnostics, SMS and voice-based communication for low-literacy users, expert advisory services, and a digital marketplace linking farmers with buyers and transporters. Results show significant improvements in access to timely information, adoption of improved farming practices, reduction of post-harvest losses, and participation in formal markets, with high levels of engagement observed among digitally underserved populations. By building upon and extending prior ICT agriculture initiatives, this study demonstrates the transformative potential of inclusive digital solutions for enhancing agricultural value chains and promoting sustainable rural development. The findings hold implications for policymakers, development agencies, and technology providers seeking scalable, context-sensitive innovations to empower marginalized farming communities. en_US
dc.language.iso en en_US
dc.publisher Faculty of Management, Rajarata University of Sri Lanka en_US
dc.subject agriculture en_US
dc.subject digital inclusion en_US
dc.subject ICT solutions en_US
dc.subject smallholder farmers en_US
dc.subject sustainable development en_US
dc.title ICT-Enabled Interventions for Improving Agricultural Decision-Making and Market Access among Smallholder Farmers in Developing Regions en_US
dc.type Article en_US


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