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RUSL-Institutional Repository

Institutional Repository of Rajarata University is a service of the Rajarata University Library. This open access Institutional Repository preserves and makes available scholarly research by University and its faculty’s , students, institutes, centers, journals, and organizations. The Repository includes conference papers, scholarly articles, technical reports, theses and dissertations, research datasets and more. By exposing research at Rajarata University through Google Scholar and other search engines, it raises the profile of the University, as well as the individual researcher.

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Books [19]

Books published by University Academic Staff (Please Contact Librarian for Full Text)
E - Journals [70]
Faculty of Agriculture [1415]
Faculty of Applied Sciences [127]
Faculty of Management Studies [276]
Faculty of Medicine and Allied Sciences [345]
Faculty of Social Sciences and Humanities [1882]
Faculty of Technology [23]
Library [48]
Magazine Articles [32]
Newsletters [9]

The newsletters published by the Univeristy and the relevent faculties.
Postgraduate Theses [119]
RUSL- International Conferences [105]
RUSL Journals [182]
RUSL Research Symposiums [1745]
Special Publications [1]
University Publications [6]

The documents and reports published by the University

Recently Added

ANALYZING THE IMPACT OF SOCIAL MEDIA PLATFORMS ON CUSTOMER ENGAGEMENT: WITH SPECIAL REFERENCE TO THE RETAIL CUSTOMERS IN COLOMBO DISTRICT, SRI LANKA

Shashikala, R.G.D.; Marasinghe, M.A.I.T. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

This study focuses on the impact of social media on consumer engagement, with special reference to the retail sector in Colombo District. As social media reshapes customers' shopping behavior, retailers face challenges ...
YOUTH BUYING BEHAVIOR IN ONLINE SHOPPING: WITH SPECIAL REFERENCE TO THE CLOTHING CONSUMERS IN SRI LANKA

Wickramaarachchi, D.L.A.; Gunathunga, G.S.R. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Ever wonder why you click "buy" on one dress and scroll past another? This study examines the online fashion world and explores the factors that influence youth purchasing decisions. As online clothing retailers expand and ...
THE IMPACT OF TIKTOK INFLUENCERS’ ATTRIBUTES ON CONSUMER PURCHASE INTENTION: WITH SPECIAL REFERENCE TO COSMETIC PRODUCTS IN SRI LANKA.

Pooliyadda, A.M.G.I.A.; Bandara, T.M.O.K.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

TikTok influencers are increasingly focused on creating high-quality content to develop a significant fan base, thereby generating income. It appears that the TikTok platform is now heavily focused on marketing. Many ...
IMPACT OF A SUPERMARKET WEBSITE'S QUALITY ON CUSTOMER SATISFACTION; WITH SPECIAL REFERENCE TO UNDERGRADUATES AT THE RAJARATA UNIVERSITY OF SRI LANKA

Chandrasiri, T.G.M.; Kularathna, Y.A.N.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

The effectiveness of e-commerce websites is critical for shaping consumer satisfaction and influencing purchasing behavior in an increasingly digital world. This study focuses on undergraduate students at Rajarata ...
THE IMPACT OF THE YOUTUBE BEAUTY VLOGGERS ON CONSUMER PURCHASE INTENTION: WITH SPECIAL REFERENCE TO THE COSMETIC PRODUCT INDUSTRY IN WESTERN PROVINCE, SRI LANKA

Weerasinghe, L.G.S.I.; Kularathna, Y.A.N.K. (Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)

Technological advancements have transformed various aspects of life significantly. Today, beauty vloggers on YouTube share videos demonstrating cosmetic application techniques and providing information on beauty products ...

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