Abstract:
Internet bank brings convenience, speed and easy access to financial information of
the banking customers. Accordingly, both customers and banks value internet
banking. The adoption of internet banking is low in Sri Lanka and thus the bank is
unable to gain the real advantages of introducing this service. Thus, this study aims
to identify what factorsthat influence the less adoption of internet banking by the
undergraduates with special reference to Rajarata University students. These
findings are useful to professionals in banking sector to develop the strategic
market. With literature evidence perceived risk, information of internet banking,
usefulness, complexity, and social influence are treated as independent variables
while adoption of internet banking is taken as the dependent variable. The
Questionnaire was used as the instrument for obtaining data and the researcher
selected 100 university students to represent all the six faculties in theUniversity as
the sample. Correlation analysis and regression analysis were executed to determine
the acceptance of the hypotheses. The results obtained through the analysis areshown
that perceived risk and social influence are influenced by the adoption of internet
banking and complexity, usefulness, information of internet banking is not
influencing the adoption of internet banking.
