Abstract:
Social Bonding Capital piays an important role in the sustainable community
based tourism. The people's involvement (Personal Involvement) in the tourism
development activities is affected by Social Bonding Capital. Four variables
related to Social Bonding Capital in tourism deveiopment; namely social trust,
social relation, social interaction and social mutual helps were identified. These
variables fall under the category ofindependent variables and Personal Involvement
comes under the category of dependent variables. The purpose of the
study was to investigate the relationship between Social Bonding bapital and
Personal Involvement in Community Based Tourism. Data were collected from
50 respondents who were involved with homestay services in Heeloya Tourism
Village in Kandy district, Sri Lanka. The eorrelation analysis was used to examine
the association between Social Bonding Capital and bersonal Involvement.
The results revealed that social mutual hetp and social trust are associated with
Personal Involvement. Furthermore, social relationship and social interaction
have no sigilificant influence on personal involvement. Therefore it can be concluded
that social mutual help and social trust should be strengthened to enhance
the Pe.1r,rs.onal Involvement in community Based Tourism
