IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA

dc.contributor.author	Abeykoon, W.M.D.K.
dc.contributor.author	Rajapaksha, P.R.A.Y.D.
dc.contributor.author	Madushanka, J.D.T.
dc.date.accessioned	2022-11-03T04:05:57Z
dc.date.available	2022-11-03T04:05:57Z
dc.date.issued	2022-10-06
dc.identifier.citation	1st International Research Symposium on Management - 2022	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/5273
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies, Rajarata University of Sri Lanka	en_US
dc.subject	Attractiveness	en_US
dc.subject	celebrity endorsement	en_US
dc.subject	congruency	en_US
dc.subject	expertise	en_US
dc.subject	skincare cosmetic	en_US
dc.title	IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA	en_US
dc.type	Article	en_US