IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA

IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA

Abeykoon, W.M.D.K.; Rajapaksha, P.R.A.Y.D.; Madushanka, J.D.T.
URI: http://repository.rjt.ac.lk/handle/123456789/5273
Date: 2022-10-06

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