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Browsing 2nd International Research Symposium on Management 2023 (IRSM) by Subject "Consumer impulse buying behavior"

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IMPACT OF VISUAL MERCHANDISING ON CONSUMER IMPULSIVE BUYING BEHAVIOUR: WITH SPECIAL REFERENCE TO SUPERMARKETS IN WESTERN PROVINCE, SRI LANKA

Dilshani, I.H.M.; Chathurika, D.M.D. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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