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Browsing 2nd International Research Symposium on Management 2023 (IRSM) by Subject

Browsing 2nd International Research Symposium on Management 2023 (IRSM) by Subject "electronic word of mouth"

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THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON CONSUMERS’ PURCHASE INTENTION (SPECIAL REFERENCE TO THE SMARTPHONE INDUSTRY IN KURUNEGALA DISTRICT OF SRI LANKA)

Punsari, A.S.M.B.S.; Udurawana, Y.M.W.G.P.K. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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