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Browsing 2nd International Research Symposium on Management 2023 (IRSM) by Subject

Browsing 2nd International Research Symposium on Management 2023 (IRSM) by Subject "food and beverage sector"

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IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.

Fernando, T.L.I.; Madhusanka, J.D.T. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)

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