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2nd International Research Symposium on Management 2023 (IRSM)
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Showing 3 out of a total of 3 results for collection: 2nd International Research Symposium on Management 2023 (IRSM).
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CAN INTRINSIC AND EXTRINSIC FACTORS CONTROL THE CUSTOMER PURCHASE INTENTION FOR PRIVATE LABEL FOOD BRANDS? STUDY IN THE SUPERMARKET CUSTOMERS IN ANURADHAPURA DISTRICT.
Kohombange, M.I.
;
Dilrukshi, K.G.M.I.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
THE IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO THE YOUNG CONSUMERS OF INSTANT NOODLES PRODUCTS IN KANDY DISTRICT IN SRI LANKA.
Madushan, G.G.L.
;
Shehani, W.D.
;
Dilrukshi, K.G.M.I.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
IMPACT OF GREEN MARKETING STIMULI ON CUSTOMERS GREEN PURCHASE INTENTION IN THE FAST-MOVING CONSUMER GOODS MARKET IN RATHNAPURA DISTRICT, SRI LANKA
Kularathna, Y.A.N.K.
;
Dilrukshi, K.G.M.I.
(
Faculty of Management Studies Rajarata University of Sri Lanka
,
2023-11-16
)
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Author
Dilrukshi, K.G.M.I. (3)
Kohombange, M.I. (1)
Kularathna, Y.A.N.K. (1)
Madushan, G.G.L. (1)
Shehani, W.D. (1)
Subject
Brands (1)
Celebrity endorsement (1)
Eco-packaging (1)
extrinsic (1)
fast food (1)
fast-moving consumer goods (1)
green marketing (1)
green marketing stimuli (1)
green purchase intentions (1)
instant noodles (1)
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Date Issued
2023 (3)
Has File(s)
Yes (3)