THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOR: WITH A SPECIAL REFERENCE TO APPAREL PURCHASING BEHAVIOR OF YOUTH IN NORTH CENTRAL PROVINCE

dc.contributor.author	Edirisingha, E.D.H.T.
dc.contributor.author	Gunathunga, G.S.R.
dc.date.accessioned	2023-11-25T08:54:54Z
dc.date.available	2023-11-25T08:54:54Z
dc.date.issued	2023-11-16
dc.identifier.citation	2nd International Research Symposium on Management 2023	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/6354
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Rajarata University of Sri Lanka	en_US
dc.subject	Consumer buying behavior	en_US
dc.subject	entertainment	en_US
dc.subject	familiarity	en_US
dc.subject	social Imaging	en_US
dc.subject	social media advertising	en_US
dc.title	THE IMPACT OF SOCIAL MEDIA ADVERTISING ON CONSUMER BUYING BEHAVIOR: WITH A SPECIAL REFERENCE TO APPAREL PURCHASING BEHAVIOR OF YOUTH IN NORTH CENTRAL PROVINCE	en_US
dc.type	Article	en_US