THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON CONSUMERS’ PURCHASE INTENTION (SPECIAL REFERENCE TO THE SMARTPHONE INDUSTRY IN KURUNEGALA DISTRICT OF SRI LANKA)

dc.contributor.author	Punsari, A.S.M.B.S.
dc.contributor.author	Udurawana, Y.M.W.G.P.K.
dc.date.accessioned	2023-11-25T09:32:16Z
dc.date.available	2023-11-25T09:32:16Z
dc.date.issued	2023-11-16
dc.identifier.citation	2nd International Research Symposium on Management 2023	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/6361
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Rajarata University of Sri Lanka	en_US
dc.subject	Argument quality	en_US
dc.subject	attractiveness	en_US
dc.subject	consumer purchase intention	en_US
dc.subject	electronic word of mouth	en_US
dc.subject	information credibility	en_US
dc.subject	source credibility	en_US
dc.title	THE EFFECT OF ELECTRONIC WORD OF MOUTH (eWOM) ON CONSUMERS’ PURCHASE INTENTION (SPECIAL REFERENCE TO THE SMARTPHONE INDUSTRY IN KURUNEGALA DISTRICT OF SRI LANKA)	en_US
dc.type	Article	en_US