THE IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO THE YOUNG CONSUMERS OF INSTANT NOODLES PRODUCTS IN KANDY DISTRICT IN SRI LANKA.

dc.contributor.author	Madushan, G.G.L.
dc.contributor.author	Shehani, W.D.
dc.contributor.author	Dilrukshi, K.G.M.I.
dc.date.accessioned	2023-11-25T10:02:03Z
dc.date.available	2023-11-25T10:02:03Z
dc.date.issued	2023-11-16
dc.identifier.citation	2nd International Research Symposium on Management 2023	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/6363
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Rajarata University of Sri Lanka	en_US
dc.subject	Celebrity endorsement	en_US
dc.subject	fast food	en_US
dc.subject	instant noodles	en_US
dc.subject	purchase intention	en_US
dc.subject	young consumers	en_US
dc.title	THE IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO THE YOUNG CONSUMERS OF INSTANT NOODLES PRODUCTS IN KANDY DISTRICT IN SRI LANKA.	en_US
dc.type	Article	en_US