THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON  CONSUMERS’ PURCHASE INTENTION.  (REFERENCE TO YOUTH FASHION IN WESTERN PROVINCE)

dc.contributor.author	Fernando, W.H.K.
dc.contributor.author	Hendeniya, H.M.U.S.
dc.date.accessioned	2023-11-25T10:27:53Z
dc.date.available	2023-11-25T10:27:53Z
dc.date.issued	2023-11-16
dc.identifier.citation	2nd International Research Symposium on Management 2023	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/6366
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Rajarata University of Sri Lanka	en_US
dc.subject	Fashion brands	en_US
dc.subject	influencer marketing	en_US
dc.subject	purchase intention	en_US
dc.subject	social media	en_US
dc.title	THE IMPACT OF SOCIAL MEDIA INFLUENCER MARKETING ON CONSUMERS’ PURCHASE INTENTION. (REFERENCE TO YOUTH FASHION IN WESTERN PROVINCE)	en_US
dc.type	Article	en_US