IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI  LANKA.

dc.contributor.author	Fernando, T.L.I.
dc.contributor.author	Madhusanka, J.D.T.
dc.date.accessioned	2023-11-29T06:28:33Z
dc.date.available	2023-11-29T06:28:33Z
dc.date.issued	2023-11-16
dc.identifier.citation	2nd International Research Symposium on Management 2023	en_US
dc.identifier.issn	2950-7472
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/6493
dc.language.iso	en	en_US
dc.publisher	Faculty of Management Studies Rajarata University of Sri Lanka	en_US
dc.subject	Brand loyalty	en_US
dc.subject	food and beverage sector	en_US
dc.subject	short video marketing	en_US
dc.subject	social media	en_US
dc.subject	youtube	en_US
dc.title	IMPACT OF SOCIAL MEDIA SHORT VIDEO MARKETING ON BRAND LOYALTY: THE STUDY REGARDING YOUTUBE WITH SPECIAL REFERENCE TO FOOD AND BEVERAGE INDUSTRY IN WESTERN PROVINCE IN SRI LANKA.	en_US
dc.type	Article	en_US