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IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA

Abeykoon, W.M.D.K.; Rajapaksha, P.R.A.Y.D.; Madushanka, J.D.T. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)

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