Impact of Sales Promotion on Consumer's Impulse Buying Behaviour (IBB); Study in Supermarkets in Anuradhapura City

dc.contributor.author	Weerathunga, A.K.
dc.contributor.author	Pathmini, M.G.S.
dc.date.accessioned	2017-03-30T09:48:16Z
dc.date.available	2017-03-30T09:48:16Z
dc.date.issued	2015
dc.identifier.citation	3rd International Research Symposium Part 1 -2015, Faculty of Management Studies (321-331pg)	en_US
dc.identifier.issn	2235-9710
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/952
dc.language.iso	en	en_US
dc.publisher	Rajarata University of Sri Lanka	en_US
dc.subject	Impulse Buying Behaviour	en_US
dc.subject	Sales Promotion	en_US
dc.subject	Super Markets	en_US
dc.title	Impact of Sales Promotion on Consumer's Impulse Buying Behaviour (IBB); Study in Supermarkets in Anuradhapura City	en_US
dc.type	Article	en_US