Showing items related by title, author, creator and subject.

• The Impact Sales Promotion on Consumer Purchasing Decision ofYoung Consumers: Reference to Fast Moving Consumer Goods inAnuradhapura District 

  Samarakoon, Y.G.C.P.; Madushanka, D.M.T. (Rajarata university of Sri Lanka-Faculty of Management, 2021-06-10)

  Due to different reasons such as a change in the taste of consumers, intense market competition, influx of new entrants in the market, and availability of substitute products create the complexity of today’s market. ...
• IMPACT OF CONSUMER ETHNOCENTRISM, BELIEF ABOUT FOREIGN PRODUCTS AND QUALITY CONSCIOUSNESS ON PRODUCT EVALUATION AND WILLINGNESS TO BUY: WITH SPECIAL REFERENCE TO THE BUYING BEHAVIOR OF SRI LANKAN CONSUMERS 

  Rodrigo, Harsha Eranjith (Author, 2014-08-15)
• Factors affecting on consumer purchasing behavior of Ayurvedic skin care products: A study of female consumers in Colombo District of Sri Lanka 

  Pathmaperuma, C.R.; Fernado, P.I.N. (Rajarata University of Sri Lanka, Faculty of Management Studies, 2018-12)