Rathnayake, R.M.B.I.; Senarath, T.U.S.; Wickramasiri, D.H.D.S.
(Faculty of Management, Rajarata University of Sri Lanka, 2024-11-28)
As e-commerce continues to burgeon globally, understanding the complexities of online
customer satisfaction is paramount for businesses to thrive in the online marketplace. This
independent research paper investigates ...