The rising number of wild elephant deaths in Sri Lanka owing to human interactions underscores the urgency of their conservation. Wildlife photography, with its compelling imagery, has become a potent tool for shifting ...

The demand for vegetarian foods has proliferated in recent decades, driven by an increased consumer interest in health, environmental sustainability, and ethical considerations. However, research on consumer behavior ...

The entertainment event industry in Sri Lanka plays a pivotal role in the nation's cultural and economic landscape; however, it faces significant challenges related to legal compliance and the adoption of sustainable ...

Sri Lanka's tourism industry offers myriad services, with spice gardens being significant contributors because of their role in generating foreign currency. However, the spice garden sector has stagnated without significant ...

Alcohol consumption varies significantly across different regions worldwide, and has a long history in Sri Lanka, tracing back to ancient civilizations. This subject has been extensively explored owing to its potential ...

Social media platforms have become powerful tools in the digital era, influencing travelers’ attitudes and plans. This study explored the impact of user engagement with YouTube vlogs on the destination image of Sigiriya, ...

The tourism and hospitality sector is a major contributor to Sri Lanka's economy, requiring graduates who can smoothly enter the industry from academia. Industrial training programs significantly influence undergraduate ...

Sri Lanka has a rich and diverse cultural heritage, including a rich culinary tradition filled with flavors and aromas enriched by a wide array of spices. Although Sri Lankan cuisine has gained significant attention from ...

The tourism sector plays a vital role in developing local regions by offering a range of benefits to the communities involved. In Sri Lanka, tourism stands out as a key sector of the economy, serving not only as a significant ...

This study examined the role of social media in influencing destination choices among the younger generation in Sri Lanka. With the rapid growth of platforms such as Facebook, Instagram, and YouTube, social media has ...