The Impact of Celebrity Branding on Communication Effectiveness; In Case of Entertainment Celebrities

dc.contributor.author	Madhusanka, J.D.T.
dc.date.accessioned	2017-03-14T12:16:02Z
dc.date.available	2017-03-14T12:16:02Z
dc.date.issued	2015
dc.identifier.citation	3rd International Research Symposium Part 11 -2015, Faculty of Management Studies (451-465pg)	en_US
dc.identifier.issn	2235-9710
dc.identifier.uri	http://repository.rjt.ac.lk/handle/123456789/736
dc.language.iso	en	en_US
dc.publisher	Rajarata University of Sri Lanka	en_US
dc.subject	Celebrity Endorsement	en_US
dc.subject	Celebrity Attractiveness	en_US
dc.subject	Celebrity Credibility	en_US
dc.subject	Brand Awareness	en_US
dc.subject	Purchase Intention	en_US
dc.title	The Impact of Celebrity Branding on Communication Effectiveness; In Case of Entertainment Celebrities	en_US
dc.type	Article	en_US