Showing items related by title, author, creator and subject.

• The Impact of Celebrity Endorsement in Advertisements on Consumer Buying Behavior 

  Adikari, A.M.P.; Lalani, J.M.G.; Iresha, S.P.K. (Rajarata University of Sri Lanka, 2018-08)
• THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT 

  Herath, B.M.L.S.; Herath, D.; Jayasekera, A. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)
• IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA 

  Abeykoon, W.M.D.K.; Rajapaksha, P.R.A.Y.D.; Madushanka, J.D.T. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)