Showing items related by title, author, creator and subject.

• THE IMPACT OF CELEBRITY ENDORSEMENT ON CUSTOMER PURCHASE INTENTION WITH SPECIAL REFERENCE TO THE YOUNG CONSUMERS OF INSTANT NOODLES PRODUCTS IN KANDY DISTRICT IN SRI LANKA. 

  Madushan, G.G.L.; Shehani, W.D.; Dilrukshi, K.G.M.I. (Faculty of Management Studies Rajarata University of Sri Lanka, 2023-11-16)
• IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION IN THE COSMETICS INDUSTRY IN THE WESTERN PROVINCE OF SRI LANKA 

  Abeykoon, W.M.D.K.; Rajapaksha, P.R.A.Y.D.; Madushanka, J.D.T. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)
• THE EFFECT OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF Z-GENERATION: SPECIAL REFERENCE TO MOBILE PHONE USERS IN KURUNEGALA DISTRICT 

  Herath, B.M.L.S.; Herath, D.; Jayasekera, A. (Faculty of Management Studies, Rajarata University of Sri Lanka, 2022-10-06)