Ethnocentric Minds and Local Brands: A Study on Consumer Ethnocentrism, Attitude, and Purchase Intention in Milk powder industry in Sri Lanka

Ethnocentric Minds and Local Brands: A Study on Consumer Ethnocentrism, Attitude, and Purchase Intention in Milk powder industry in Sri Lanka

Ranjith, H.K.M.P.; Madhusanka, J.D.T.; Jayawardane, S.M.D.N.
URI: http://repository.rjt.ac.lk/handle/123456789/7799
Date: 2025-10-09

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