CONSUMER RESPONSE (APPROACH/ AVOIDANCE) BEHAVIOR TOWARDS ATTRACTIVENESS OF ONLINE VISUAL MERCHANDISING WITH MEDIATING EFFECT OF AROUSAL STATE: WITH SPECIAL REFERENCE TO ONLINE RETAILING CONSUMERS IN THE WESTERN PROVINCE OF SRI LANKA
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CONSUMER RESPONSE (APPROACH/ AVOIDANCE) BEHAVIOR TOWARDS ATTRACTIVENESS OF ONLINE VISUAL MERCHANDISING WITH MEDIATING EFFECT OF AROUSAL STATE: WITH SPECIAL REFERENCE TO ONLINE RETAILING CONSUMERS IN THE WESTERN PROVINCE OF SRI LANKA
